Privacy Policy
Your life. Still yours.
LIVED isn't on the App Store yet. This policy describes how the app is built to handle your information. If anything changes before release, we'll update this page first, and the version in effect when you use LIVED is the one that applies.
The short version
- Your life stays on your iPhone.Photos, places, steps, music and weather are read and turned into Moments and Replays on your device. We never upload your camera roll or a history of where you've been.
- You choose every source.Each one is a separate, optional permission. Disconnect any of them, or clear what LIVED made from them, whenever you like.
- Friends see two numbers, only if you say so.Your weekly step total and weekly listening total, each opted into separately. Never your photos, places, Moments, map or history.
- AI is optional and minimal.Only with your separate consent, and only a few reduced photos and facts needed for one task. It never invents a memory.
- No ads, no selling, no tracking across apps.Your information is never sold, rented or used for advertising.
- Delete anytime, paid or not.Export, clear a source or delete everything from inside the app. Those controls never sit behind LIVED+.
1. Who we are
LIVED is an iPhone app that turns the life already on your phone into a private weekly Replay. LIVED, this website and the waitlist are run by Deacon Brantley, based in the United States ("LIVED", "we", "us"). Questions about this policy or your information: deacon@livedhq.com. Using LIVED is also covered by our Terms of Service.
2. What stays on your iPhone
LIVED works on your device first. With your permission, it reads the sources below and stores what it makes from them (Moments, weeks, Replays, The Big Picture) in a database on your iPhone. That history isn't uploaded to us.
| Source | What LIVED reads | What can leave your iPhone |
|---|---|---|
| Photos | Only the photos and videos you allow: your whole library, just the ones you select, or none at all. For those, their dates and, if present, their location. Originals stay in your photo library; LIVED keeps references and small thumbnails. | Nothing by default. Reduced thumbnails only for an AI task you've consented to, and only the images you choose to share or export. |
| Steps (Apple Health) | Step counts. LIVED keeps daily and weekly totals. | Your weekly step total, only if you turn on the Steps leaderboard. |
| Location | Visits and places, at the precision you allow, plus photo locations. Used for Moments, your weekly map and places. | Nothing. No location history or coordinates are sent to our servers, and friends never see your places. |
| Music (Apple Music or Spotify) | Recently played tracks and the details needed for your soundtrack. Sign-in tokens are kept in your iPhone's secure storage. | Your weekly listening total (minutes, or plays where minutes aren't reliable), only if you turn on the Listening leaderboard. |
| Weather | Past weather for days and places in your week, to add context like "rain, mostly". | Apple's WeatherKit receives an approximate location to return the weather. We don't store it on our servers. |
LIVED doesn't access your contacts, calendar, microphone or camera. If a future version adds one of these, it will ask first and this page will be updated before it ships.
Health information. Data from Apple Health is used only to show your steps inside LIVED and, if you opt in, to share your weekly step total with friends you've accepted. It is never used for advertising or marketing, never sold, never shared with data brokers or other third parties, and never used to make decisions about you.
Backups. LIVED doesn't back up your history to our servers. If your iPhone is backed up to iCloud or a computer, that backup may include LIVED's on-device data under Apple's terms and your settings. If you lose your phone without a backup, your LIVED history can be lost too, so the app lets you export it.
3. What reaches our servers
Some features need a small amount of information in the cloud. This is all of it:
- Your account: a user ID; the email address or provider ID from Sign in with Apple, Google or email; and, if you add them, a display name and profile photo that friends see.
- Friends: invite codes, friend requests and accepted friendships, and people you've blocked.
- Leaderboard totals: which leaderboards you've opted into, and your weekly step and listening totals for those weeks, with the week they cover.
- Settings and consents: notification choices, your time zone, when your free evaluation started, and whether and when you agreed to AI features.
- Connection status: which sources are connected and whether they last synced successfully. Not the data itself.
- Subscription status: whether LIVED+ is active, its plan and when it renews or expires.
- Notifications: a push token so we can tell you your Replay is ready.
- AI usage records: for each AI task, its type, status, model, number of images and processing cost. Not the images or text.
- App usage events: limited events such as "Replay opened" or "source connected", with your app version, to fix problems and improve LIVED. These never contain photos, locations, health values, song titles or anything you've written.
4. AI features
LIVED can use AI to help pick your Replay cover, order your best photos and write short captions. It's optional: LIVED works without it, using on-device ranking instead.
- AI runs only after you agree on a separate screen that explains what's sent. You can turn it off anytime in Privacy & Data.
- Each request carries only what that task needs: a few reduced-size candidate photos (with location data removed) and a handful of facts such as step totals or a day of the week. Never your whole library, location history, account tokens or private notes.
- Requests go through our secured server to an AI provider, who processes them to return a result and doesn't keep them to train its models. We don't store the images or text afterwards.
- AI can choose and order your real photos and describe real facts. It never generates photos or invents events, people or places. Your cover is always your own photo, and you can change it.
5. Friends and sharing
LIVED has no public profiles, feed, followers, likes, comments or discovery. Friends are people you invite or accept, up to 20. Accepted friends can see your display name and profile photo and, only for leaderboards you've turned on, your weekly step and listening totals. Blocking someone removes all of that from their view.
Nothing is shared automatically. When you share a Replay or a card, you see exactly what will be shared first; location details can be removed, and embedded photo locations are stripped. If you send a Replay to a friend in LIVED, we store that shared Replay so they can watch it; you can unshare it, and it's deleted with your account. Copies you send to other apps through the share sheet are handled by those apps and can't be recalled by us.
6. LIVED+ and payments
Purchases are made through Apple. We never see your card or payment details. RevenueCat, our subscription service, receives your LIVED user ID and purchase information from Apple so we know whether LIVED+ is active. We don't send RevenueCat your photos, places, Moments or other life data.
If LIVED+ ends, your data stays. Export, delete and all privacy controls keep working, and your streak isn't erased.
7. This website and the waitlist
The website uses no cookies, analytics, advertising pixels or trackers, and never asks for your photos, location or health data. If you join the waitlist we store your email address, which form you used, the time you joined and the version of the notice you saw. A hidden field helps block spam bots.
We use waitlist emails only to tell you when LIVED launches and to send a small number of related updates. Every email includes an unsubscribe link and our mailing address, and we act on unsubscribes within 10 business days. We delete the whole waitlist no later than 12 months after LIVED launches.
8. How we use information
- To provide LIVED: build your Moments and Replays on your device, run your account, Friends and leaderboards, and send the notifications you've chosen.
- To run optional AI features you've agreed to.
- To manage subscriptions, prevent abuse and keep LIVED secure.
- To fix bugs and improve LIVED, using the limited usage events above.
- To contact you about your account, or about the launch if you joined the waitlist.
- To meet legal obligations.
We don't sell or rent personal information, share it for cross-context behavioral advertising, track you across other companies' apps or websites, or use it for automated decisions with legal or similarly significant effects.
EU, UK and similar laws. We rely on performing our contract with you to run the app and your account; on your consent for optional sources, leaderboards, AI and the waitlist (which you can withdraw anytime); and on our legitimate interests in security, preventing abuse and improving LIVED.
9. Who helps us
These service providers process information for us, only as needed to provide their service:
- Supabase hosts our database and sign-in (account, friends, weekly totals, settings, waitlist).
- Apple provides Sign in with Apple, payments, push notifications, Apple Health, Apple Music and WeatherKit, under Apple's terms.
- Google, if you choose Sign in with Google.
- Spotify, if you connect it, under Spotify's terms.
- RevenueCat manages subscription status.
- An AI provider, only for AI tasks you've agreed to. It's named on the consent screen in the app.
- Vercel hosts this website.
- An email service provider, when we send waitlist or account emails.
We may also disclose information if the law requires it, or to protect the rights and safety of people or of LIVED. If LIVED is ever sold or merged, information could transfer to the new owner, who would have to honor this policy for information collected under it.
These providers may process information in the United States and other countries. For information from the EU or UK, we rely on our providers' legal safeguards for international transfers, such as Standard Contractual Clauses.
10. How long we keep things
| Information | Kept for |
|---|---|
| On-device history (Moments, Replays, source data) | On your iPhone until you clear it, delete it or delete the app. Raw source readings are discarded once LIVED has made what it needs from them. |
| Account, profile, friends, settings | Until you delete your account. |
| Weekly leaderboard totals | 12 weeks, or until you turn the leaderboard off. |
| Friend invite codes | Until they expire or are used, then up to 30 days. |
| AI task records | 90 days. Daily AI usage totals: 35 days. |
| App usage events | 180 days. |
| Push tokens | Until 180 days after the device was last seen. |
| Subscription event records | 90 days. Current subscription status: until you delete your account. |
| Waitlist emails | Until you unsubscribe, and no later than 12 months after launch. |
When you delete your account, we immediately remove your leaderboard totals, opt-ins, friendships, invites, push tokens, usage events, connection status and subscription status from our servers and clear your profile, then complete deletion of the account itself within 30 days. Records we must keep by law, such as purchase records held by Apple, are kept only as long as required.
11. Your controls and rights
In the app, under You › Privacy & Data, you can at any time:
- connect or disconnect each source, and clear what LIVED made from it;
- turn each leaderboard and AI features on or off;
- export your data; and
- delete all your LIVED data and your account.
You can also change any permission in iPhone Settings. LIVED never deletes originals from your photo library.
Wherever you live, you can ask us to tell you what we hold about you, give you a copy, correct it or delete it. Email deacon@livedhq.com and we'll respond within 30 days. We may need to confirm the request came from you. We won't treat you differently for using any of these rights.
EU, UK and similar laws: you also have the rights to object to or restrict our use of your information, to data portability, to withdraw consent, and to complain to your local data protection authority.
California and other US states with privacy laws: you have the rights to know, access, correct and delete your personal information, and to limit use of sensitive personal information. We don't sell or share personal information as those laws define it, and we use sensitive information, such as health data and precise location, only on your device to provide the features you've asked for.
12. Security
Your on-device history is protected by your iPhone's security, and sign-in tokens are kept in its secure storage. On our servers, access rules ensure only you can read your own data and only accepted friends can read the totals you share; connections are encrypted. Only we can access the waitlist. No system is perfectly secure, but we keep what we hold to a minimum, which is the best protection there is.
13. Children
LIVED and the waitlist are not for children under 13, and we don't knowingly collect information from them. If you're under the age of digital consent where you live (up to 16 in some countries, including parts of the EU), you need a parent or guardian's permission to use LIVED. If you believe a child has given us information, email us and we'll delete it.
14. Changes
If we change this policy, we'll post the new version here with a new effective date. If a change materially affects how we use your information, we'll tell you in the app or by email before it applies, and ask for your consent where the law requires it.
15. Contact
Deacon Brantley, LIVED · deacon@livedhq.com